NYGW

Posted on Nov 4, 2009

Publication date: July 2009.
Softcover, 128 pages, 8.5" × 11".
Body type: TheSans. Display type: Serifa.

 

The New York Graphic Workshop: 1964–1970; produced for the Blanton Museum of Art by Marquand Books, designed by Zach Hooker. Available from DAP or Powell’s.

This is the catalog for an exhibition that ran from September 2008 to January 2009 — the first such exhibition of this group’s work, with the catalog being the first in-depth examination of the artists ever published.

The design takes its cues from the look of office documents in the late 60s, or more accurately from my probably completely spurious idea of what office documents in the 60s might have looked like. That sounds a bit flip, but I think it fits with the NYGW’s conceptual framework, which was provocative and often very funny. I’m particularly proud of this book’s cover, which references the group’s humor and penchant for trompe l’oeil and visual puns. The cover shows a grid of 20 NYGW chops, with 19 of them embossed, and one printed to look embossed. Refreshingly, the client was game for — even excited by — the idea of not having the title on the front cover.